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bagirrra123 [75]
3 years ago
6

Outdoor Experiences, Inc. sells a tent that collapses down into a roll that is as big as a roll of toilet paper. The tent can be

easily carried in a backpack. The tent has been in the market for two years, and the compnay is spending a lot on advertising to stimulate selective demand. The tent is in which stage of the product life cycle?
Business
1 answer:
Margarita [4]3 years ago
4 0

Answer:

The answer is: Growth stage

Explanation:

A product´s life cycle is usually divided into four stages:

  1. introduction: the product enters the market, usually a substantial investment on marketing is needed
  2. growth: if the product "survived" and started to sell then actions are necessary to make its demand and production grow. Usually a lot of spending in advertising is required at this stage.
  3. maturity: Costs of marketing and production decline while the sales levels reach a maximum level.
  4. decline: product´s sales and market share start to decline

The collapsible tent would be entering stage two of the product cycle.

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