Question

Direct marketing refers to:_______.

Answer 1

Answer:

a promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.

Explanation:

Direct marketing involves communication of a product to a target customer without using advertising agents as middle men. Customers are identified and contact is made directly to generate a buying decision from them.

This method gives quick feedback and action from the customer.

Channels such as mail, text, and email can be used to contact the customer directly