Answer:
Predatory pricing.
Explanation:
When Lofonift Inc. introduced its flagship product, an MP3 player, it captured the MP3 player market by offering its product at the lowest price in the market. This gradually forced many of its competitors out of business. Once its competitors were out of business, Lofonift Inc. raised its prices. In this scenario, Lofonift Inc. most likely indulged in predatory pricing.
Predatory pricing is a strategy used by some business owners to reduce the cost of a particular commodity or item to the lowest possible amount such that the available competitors will be driven out of business.
Answer:
a. What is the MRP per driver per day?
- the marginal revenue product per driver = 60 packages x $20 = $1,200 per day
b. Now suppose that a union forces the company to place a supervisor in each vehicle at a cost of $300 per supervisor per day. The presence of the supervisor causes the number of packages delivered per vehicle per day to rise to 60 packages per day What is the MRP per supervisor per day? By how much per vehicle per day do firm profits fall after supervisors are introduced?
- if the drivers were already delivering 60 packages per day without the supervisor, then the addition of the supervisor doesn't change anything. So the MRP of the supervisor is $0. That means that the company's profits will decrease by $300 per day due to the supervisors.
c. How many packages per day would each vehicle have to deliver in order to maintain the firm's profit per vehicle after supervisors are introduced?
- $300 / 20 = 15 packages per day
- in order to maintain the profit per vehicle, each team of delivery man + supervisor should be able to deliver 75 packages per day.
d. Suppose that the number of packages delivered per day cannot be increased but that the price per deliver might potentially be raised. What price would the firm have to charge for each delivery in order to maintain the firm's profit per vehicle after supervisors are introduced?
- $300 / 60 = $5
- the price of each package delivered should increase by $5 to $25 per package.
<span>It is difficult because firms have a hard time executing strategies they develop. The vision the firms has is either too wide in scope, costs too much money, or uses too many resources to be truly viable. The strategy or deliverables may need to be altered or scrapped to get a fresh start.</span>
