The alignment of the yes and no arrows is confusing in some portions
Answer:
a. Determine the specific questions to be used for the two types of ratings: (1) How does our company rate on a number of attributes? (2) How important is each of these attributes?
Explanation:
Perceptual map may also be called as Market Mapping. It is a diagrammatic technique that is used by the asset marketers which attempts to visually display the perceptions of the customers or the potential customers. Positioning of the brand is influenced by the customer perceptions rather than those of any businesses.
In the context, Gary in order to form a perpetual map for the positioning, he should first determine some specific questions for the two types of the ratings -- how his company rate on the number of the attributes and the importance of these attributes.
Hence, option (a) is correct.
Answer: $21,880
Explanation:
First find the after tax operating income:
= (Revenues - variable costs - fixed costs - depreciation ) * ( 1 - tax rate)
= (120,000 - 72,000 - 20,000 - 10,00) * ( 1 - 34%)
= $11,880
Then add back depreciation because it is a non-cash expense:
Operating cashflow = 11,880 + 10,000
= $21,880
