Question

____ consumption occurs when consumers "set apart" objects and events from normal activities and treat them with respect. ____ consumption, in contrast, describes objects and events that are ordinary or everyday, they don't share the "specialness" of sacred ones.

Answer 1

Answer:

• Sacred consumption
• Profane consumption

Explanation:

This differentiation is based on special religious events (e.g. religious holidays) that considered some goods as sacred, while profane had to do with everyday life.

Some modern marketing strategies try to build sacred brands. For example, Google has become our God of all knowledge and no one even dares to challenge that almost religious belief. Anyone can make their own coffee or buy coffee at any coffee shop, but Starbucks is different, it has built a sense of emotional connection with the public. It's not any coffee that we need or want.