Answer:
The statement is: False.
Explanation:
The difference between mass marketing and relationship marketing is that the first is used to attract large numbers of customers with a product that is not necessarily tailor-made for them. On the other hand, relationship marketing provides consumers with a good or service that matches their needs. Companies implementing this approach are likely to keep customers' information in a database to evaluate changes over time and to adapt to them.
Thus, maintaining databases thanks to the advance of technology is likely more useful for firms using relationship marketing.
Two key components of corporate profitability are INDUSTRY STRUCTURE AND COMPETITIVE ADVANTAGE. Corporate profitability has to do with the economics indicators which calculate the net income of a company by making use of different measurement techniques. It is an effective tool which is used to give an overall overview of a company's performance.
Answer: location economies
Explanation:
location economies are economies which are birthed through performing a value creation activity in an optimal location for that activity wherever in the world it may be. It is used by firms to determine the competition in an environment when locating to do business
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