Question

Donald is given the assignment by his PR firm to prepare a news release designed to be distributed through online search engines. Although all search engines operate differently, with different rules (i.e., algorithms) for how search results are produced, some common elements that factor into most searches are headlines, meta tags, links, and URLs. What other factor is very important for Donald to optimize the search engine results?

Answer 1

Answer: The answer is Keywords.

Explanation: Keywords are the words and phrases in a particular website that make it possible for people to be able to find the website when using search engines.

For example, typing "interview questions" into a search engine will bring up a bunch of websites who have used the keywords "interview questions" in their website.

Therefore, in order for Donald in the scenario above to optimize search engine results, he should incorporate important keywords that pertain to the news release that are to be distributed.