There is no clear question here, however, the plan for the local newspaper, if the plan is long-term, is more comfortable for the consumers, but less comfortable if it is short-term.
Using a sample size of two days.
- For the local newspaper, we have
($5 × 2) + ($12) = $22
- For the rivals, we have
$8 × 2 = $16
Using a sample size of one hundred days.
- For the local newspaper, we have
($5 × 100) + ($12) = $512
- For the rivals, we have
$8 × 100 = $800
