Question

When generating a globalized marketing plan, a Japanese company called Trusco decided to implement a localization strategy when introducing its work and tool products into the Swiss and Canadian markets. In order to reach the new markets, Trusco needed to translate its product packaging, consider the political and economic environments, identify its competitors, and consider other areas of the marketing mix that require additional localization efforts. Which of the following statements matches best with Trusco's experience in generating its marketing plan?
A) Generating worldwide marketing plans requires most companies to communicate one identical message to all global markets.
B) Creating a global marketing plan is a task that can be accomplished with very little effort.
C) Creating a global marketing plan is a complex task.

Answer 1

Answer:

The answer is option C) The statements matches best with Trusco's experience in generating its marketing plan is Creating a global marketing plan is a complex task.

Explanation:

A marketing plan is a detailed report drawn from researching into marketing trends, market segmentation and sales forecast. It contains plans for advertising, distribution and sales, The aim of drafting a marketing plan is to make specific projections for the financial year of a business in line with set objectives.

Creating a marketing plan is not simple. The task of creating a global marketing plan for Trusco is going to be complex. They will face the ordeal of repackaging to appeal to a new demographic or geographical location, attend to the socio-political hassles peculiar to the region and consider other areas of the marketing mix that require additional localization efforts

Their aim for creating a global marekting plan is to reach new markets.