C hope that helps have a good day and I feel you good for big hugs
Rubbing two sticks together will cause friction
Answer:
Consistency
Explanation:
Bi integrating marketing communications, we can infer that the different brands working under Excel Enterprises have the same basic design, so the marketing department can sell their features easily, without having to create different campaigns or protocols for each individual product.
This homogeneous design then turns intuitive for the user, a textbook definition of consistent design, and the tone is maintained through the different brands.
Just like when you move from Microsoft's Excel to Microsoft's Word, you know the usage of each program is different, but the layout is the same, allowing you to understand the basics of the UX (user interface) of one, by understanding the other.
