Can't read fonts: - If your audience is older and have poor eyesight, standard size fonts and poor colour schemes can make it difficult to read No Attraction: - If you had a website for a child and it had lots of text and not a lot of colour or pictures Not interesting enough: - The content of the product is not interesting Can't use product: - If it is complex and requires alot of typing or uses a lot of buttons, it would be too difficult for a child to use