Answer:
Ensure a senior executive is present at business negotiations
Explanation:
The action action NextStep Global is likely to suggest in order to ensure influence at the headquarters is that a senior executive is made available at round-table negotiation discussion at the headquarters so as to bring the desired influence.
The rationale for this is that the set of people whose work station is the headquarters are senior people,hence would not be disposed with having discussions with just a mere employee who cannot be said to represent the company.
Answer:
The correct answer is b. It makes a company more susceptible to competitive inroads.
Explanation:
Market segmentation is essential to know how is the public that makes up the market in which we are. There are a number of advantages and disadvantages of market segmentation that you should keep in mind, before venturing into such a study for your company.
Errors when establishing the segment
The first and main disadvantage of including market segmentation techniques is the wrong selection of a segment.
Keep in mind that if the company chooses a wrong market fraction, too small or irrelevant for the company's business, then the business will find it difficult to market its product.
Commercial Saturation Issues
Another drawback derived from this strategy is to enter a market segment in which there is strong competition and saturation. When we are about to create a company or product we must take into account the development possibilities we have in that market.
Answer:
Considering only limited alternatives.
Explanation:
There are six sub-types to cognitive barriers: unwillingness to see one’s needs as information needs, inability to articulate one’s information needs, unawareness of information sources, low self-efficacy, poor search skills and inability to deal with information overload.
The kind of elasticity related is called cross price elasticity of demand which is a <span>measure of how much the quantity demanded of one good responds to a change in the price of another one and this is computed as the percentage change in quantity demanded of the first good divided by the percentage change in the price of the second good. </span>