Answer: Prepare the research report..
Explanation:
The Market Research Process enables a company to check if their strategies are wiring in the business Environment. It checks by collecting, analysing and interpreting data to come up with meaningful conclusions that can be acted on to improve the company's standing.
When the Managers were able to determine during the Research into Go-gurt that their marketing strategy was missing the key benefits of the product, it had to be during the preparation of the research report. In this stage the analyzed data can then be made conclusions on and this was where the Managers were able to see that indeed the marketing strategy employed was missing the key benefits of the product.
Answer:
Option (D) is correct.
Explanation:
Imperfect information refers to a situation in which both the parties (i.e buyer and seller) have different information. For example; In a market of second hand car industry, the buyer have less information about the car as compared to the seller. In this type of industry, the seller have more information about the condition and quality of used car.
In our case, the seller of antique have more information about the product, so this will lead to give a disadvantage to a potential buyer of antique.
The best choice would be Choose Make-to-Order Process.
Option b
<u>Explanation:</u>
Make to order (MTO) also known as made to order, is a type of business production strategy which allows the customers to buy the products that are designed or customised based on their own specifications.
In simpler words, this process involves the production of customised goods after the consent of the consumers.
Here it has been mentioned that the demand is 10,000 units per month and the capacity of the company production is 15,000 units. So, it can be inferred that the company would have enough time to produce the goods based on the desirability of the customers. (customised products).
Therefore, the best choice would be Choose make-to-order process.
Answer:
"Quantitative
" is the correct answer.
Explanation:
- Quantitative approaches qualitative data analysis as well as observational, analytical, or predictive interpretation of the data obtained by interviews, queries, and surveys and then using processing methods to modify focuses on gathering numerical data.
- It exposes students to the study broad targeted advertisements bodies as well as to manipulate this information in order to achieve intended outcomes.
Therefore the survey provided is a quantitative data collection tool.
Answer:
In the new-product development process, the TeaForMe company is in the idea screening stage
Explanation:
The new-product development process has 8 stages that are:
-Idea generation: is when the company looks for new ideas.
-Idea screening: the company evaluates the ideas and filters them to drop the bad ones and pick the good ones.
-Concept development and testing: is when the company develops and evaluates the product concept.
-Marketing strategy: the company creates the marketing strategy to introduce the product to the market.
-Business analysis: the company evaluates if the idea is a good business.
-Product development: is when the concept is developed into a physical product.
-Test marketing: the company evaluates the product and the marketing strategy in the market.
-Commercialisation: this refers to launching the product to the market.
According to this, the answer is that in the new-product development process, the TeaForMe company is in the idea screening stage because they generated a new idea an then, evaluated that idea and decided to drop it because it was inconsistent with the organization's new-product strategy.