Question

A Caribbean resort wishes to identify customers that can afford and have the most interest in taking tropical vacations. Using the VALS framework, the resort can develop a successful advertising campaign based on the ______ of its target customers,

Answer 1

A Caribbean resort wishes to identify customers that can afford and have the most interest in taking tropical vacations. Using the VALS framework, the resort can develop a successful advertising campaign based on the Underlying motivations of its target customers.

Explanation:

They are companies built around mission and vision. There is a driving factor causing the company to be founded with the main goal of helping people and changing the world. Regular and consistent confidence comes when you are building your company over an idea bigger than just earning money.

Thus here Caribbean resort is identifying the customers or targeting audiences who can afford and eager to have such vacations. They have decided to study all thus with VALS i.e. the framework for "Values and Lifestyles", which is a proprietary analysis approach used to classify psychographic audiences. Market segmentation is intended to assist companies in customizing their goods and services to target the customers who are most likely to buy them.