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Anna35 [415]
3 years ago
11

Aggregating potential car buyers into groups that have common needs and will respond in the same way to a marketing mix is a pro

cess known as_______ .
a. market differentiation.
b. market positioning.
c. product differentiation.
d. market cataloguing.
e. market segmentation.
Business
1 answer:
denpristay [2]3 years ago
4 0

Answer:E-Market Segmentation

Explanation:

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The Production Department of Hruska Corporation has submitted the following forecast of units to be produced by quarter for the
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Please refer explanation

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1st Quarter = 12000 units x 0.2 x 12 = $28,800

2nd Quarter = 10000 units x 0.2 x 12 = $24,000

3rd Quarter = 13000 units x 0.2 x 12 = $31,200

4th Quarter = 14000 units x 0.2 x 12 = $33,600

Total Direct Labour Cost for fiscal year = $28800 + $24000 + $31200 + $33600 = $117600

2. Total estimated manufacturing overhead cost : (Number of units x labor hours required x hourly manufacturing overhead rate) + fixed manufacturing overhead

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2nd Quarter = (10000 units x 0.2 x 1.75) + $86000 = $89,500

3rd Quarter = (13000 units x 0.2 x 1.75) + $86000 = $90,550

4th Quarter = (14000 units x 0.2 x 1.75) + $86000 = $90,900

Total Manufacturing overhead cost for the fiscal year = 90200 + 89500 + 90550 + 90900 = $361150

3. Cash disbursements : Total manufacturing overhead cost - non cash depreciation

1st Quarter = $90,200 - $23000 = $67200

2nd Quarter = $89,500 - $23000 = $66500

3rd Quarter = $90,550 - $23000 = $67550

4th Quarter = $90,900 - $23000 = $67900

Total Cash disbursements for the fiscal year = 67200 + 66500 + 67550 + 67900 = $269150

OR

Total manufacturing overhead costs x (4 x 23000) = $361150 - $92000

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