Answer:
The total estimated CLV over a 5 year time horizon for someone who purchases a new vehicle at Eastern Motors is $3,410.40.
Explanation:
Margin on selling vehicle = Average vehicle selling price * Margin = $23,700 * 11% = $2,607
Margin generated by 78% of people who return for service over 5 years = Number of times * Margin generated on each service = 10 * $103 = $1,030
Total estimated customer lifetime value (CLV) = Margin on selling vehicle + (Margin generated by 78% of people who return for service over 5 years * 78%) + (Margin generated by 226% of people who do not return for service over 5 years * 22%) = $2,607 + ($1,030 * 78%) + ($0 * 22%) = $3,410.40
Therefore, the total estimated CLV over a 5 year time horizon for someone who purchases a new vehicle at Eastern Motors is $3,410.40.
Emphasizing your qualifications or adding new information.
Answer:
b. No - the increase in lease expense is a fixed cost.
Explanation:
If the owner of Italian restaurant increases the prices of its product it will result in low customers as the restaurant is already at the competitive price among its other competitors. If the restaurant raises prices the customers will move to the competitors which are offering same quality product at reduced price. The rent is increased by 20% which is considered as a fixed cost because it does not affect the per unit production and is not associated with the numbers of customers.
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