Answer:
Social marketing involves joining the marketing techniques you probably already know. However, instead of promoting some product or service, social marketing mainly wants to spread some idea that tries to eliminate social problems.
Explanation:
Basically, the social marketplace convinces a brand's target audience to collaborate on solutions to issues such as health, transportation, the environment, education, and various other social issues.
Thus, when a company or entrepreneur creates actions to reduce these types of problems, it is seen as a brand that has social responsibility. That is, the business is not only intended to profit, but also to help the people around you.
It is a company that can be seen as a transformative agent of its social environment, and this is great for both the people who benefit from these actions and the enterprise, which comes to be seen as a brand that has empathy and cares about the society.
