Answer:
Newspaper Advertising
STRENGHTS:
I. Wide reach/coverages
II. Cheap and easily affordable
WEAKNESS:
I. Can easily be destroyed
II. Iliterates can not be able to read its contents.
TELEVISION
STRENGHTS
I. Wider reach/coverage
II. Very attractive and understandable.
WEAKNESSES
I. Very expensive to maintain
II. May not be available to the poor.
DIRECT MAIL
STRENGHTS
I. Focused audience
II. High response rate
WEAKNESSES
I. Too expensive to maintain
II. May not have a wide reach.
RADIO
STRENGHTS
I. Wider reach/coverage
II. Easily accessible and affordable
WEAKNESSES
I. Expensive to maintain especially to the advertising organisation
II. Signal/connection issues.
MAGAZINE
STRENGHTS
I. attractive with colorful eye-catching pictures
II. Can easily understood by users.
WEAKNESSES
I. Magazines are usually very expensive than newspapers
II. Can easily be destroyed.
OUTDOOR DISPLAY
STRENGHTS
I. Very attractive with eye-catching pictures
II. Easily accessible with wider reach.
WEAKNESSES
I. Very expensive to maintain
II. Not focused/ not targeted at audience.
III. Waste coverages
Explanation:
Advertisement agencies are utilising several means of communication and marketing to their customers as described above those means has been fully utilized.
Newspaper Advertising is very affordable and can be easily accessible to the local population while it is easier to destroy or misplaced and also it can not be utilised by illustrates who can not read.
Television advertising is one of the most attractive as it contains pictures that can be attractive to its audience and also it has a wide coverage, it also has certain weaknesses which includes the cost of maintaining etc.
Outdoor advertising is also very attractive to the audience and it has a wide coverage as everyone making use of road can be easily reached. Some of the weaknesses of outdoor advertising includes the cost of sustaining it and also waste coverages as many audience may not need or desire the product being displayed.
