Question

management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A) Marketing B) Knowledge C) Operations D) Strategic E) Distribution

Answer 1

Answer:

A) Marketing

Explanation:

Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. In marketing management, first of all we segment the heterogeneous market into homogeneous segments and then decide which segment we should serve and enter. Then we target that segment with the help of our products and services by considering the needs and wants of that segment accordingly. After entering that segment, we try to deliver value to the customers and make long term relationships with them. Our main aim then is to keep them buying our products and services and keep their number growing and increasing our sales and profits eventually.