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kobusy [5.1K]
3 years ago
8

management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, deliv

ering, and communicating superior customer value. A) Marketing B) Knowledge C) Operations D) Strategic E) Distribution
Business
1 answer:
Sergio039 [100]3 years ago
8 0

Answer:

A) Marketing

Explanation:

Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. In marketing management, first of all we segment the heterogeneous market into homogeneous segments and then decide which segment we should serve and enter. Then we target that segment with the help of our products and services by considering the needs and wants of that segment accordingly. After entering that segment, we try to deliver value to the customers and make long term relationships with them. Our main aim then is to keep them buying our products and services and keep their number growing and increasing our sales and profits eventually.

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Which of the following statements is correct? Managers will be more likely to pursue projects that will benefit the entire compa
PilotLPTM [1.2K]

Answer:

A.Incorrect

B. Incorrect

Explanation:

a) A manager might reject a proposal using ROI that the manager would accept using residual income

The statement is incorrect. The reverse is true. Using ROI entails the manager comparing the ROI after a project to the ROI before, where implementing a project makes the ROI after to be less than what it before the project, the Manager would most likely not implement the project. This would happen notwithstanding that the project  produces positive residual income.

b) Managers will be more likely to pursue projects that will benefit the entire company when being evaluated on ROI instead of residual income.

This statement is incorrect. ROI makes the manager to pursue his own interest and that of its division at the expense of the group objectives. It leads to sub-optimal decision

3 0
3 years ago
Sapporo K.K. was sued by a competitor in late 2017, and company management concluded that there was a 55 percent probability tha
Sophie [7]

Answer

The answer and procedures of the exercise are attached in two images.  

Explanation  

Please consider the data provided by the exercise. If you have any question please write me back. All the exercises are solved in a single sheet with the formulas indications.  

8 0
3 years ago
Drafi Arts Corp. makes and sells original handicraft products. The management of the company has been successfully using a niche
Lerok [7]

Answer:

It only serves a limited geographic market.

Explanation:

In this regard, it can be said that the company Drafi Arts Corp serves a limited geographic market, because it is a company that has been using a successful niche market strategy for years, which means that it manages to meet a demand for handicrafts from location, which sets up its strategy to serve a specific market.

4 0
3 years ago
Terrence Industries charges manufacturing overhead to products by using a predetermined application rate, computed on the basis
puteri [66]

Answer:

See below

Explanation:

First, we need to get the predetermined rate

Predetermined rate = Cost of manufacturing overhead / Cost driver

= $1,800,000/60,000

= $30

We will now calculate the application.

Actual labor hours × rate

= 61,500 × $30

= $1,845,000

We will now compare actual with overhead cost

= Applied Overhead cost - Actual manufacturing overhead

= $1,845,000 - $1,810,000

= $35,000

The above is an over application of overhead cost because the cost applied exceed the actual cost.

5 0
2 years ago
What are the two factors you should consider when choosing which target date fund is best for you?
Sati [7]

Answer:

Expenses and glide path are just two factors that investors should consider

Explanation:

please friend me

4 0
2 years ago
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