Answer: roles
Explanation: Gender roles can be described as a set of social character, attitude, behavior or actions which are attributed or considered rational or appropriate for a particular sex.
In the scenario above the advertisement seems to exhibit the exploitation of gender or sex roles by focusing content of it's advertisement towards male children, showcasing the the inclination of the male gender towards driving, imaginative thinking and exploration.
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According to Alexander Chess and Stella Thomas, a child who expresses a low activity level, is somewhat negative, and is inflexible is a slow-to-warm-up child.
The term slow-to-warm-up children is used to denote children who are uneasy or cautious in new situations or with unfamiliar people and may have a difficult time with changes like a new child care provider, for example.
Starting the stories with his childhood makes Ngugi's stories seem more real than others because people think that it is a real life story.Mentioning childhood invokes multiple senses of the readers,engages the readers,evokes strong emotions as people start to think of their own childhood as well, helps in creating intriguing and complex characters for Ngugi's stories,the writer may use rich character voice,Ngugi is able to pull his readers into action.