Explanation:
Millennials are a generation of young people born between the 80s and 90s who were born in a globalized reality and with a strong presence of the internet.
These young people directly impacted the business world with their inclusive behaviors and values with respect to different cultures, genres, etc.
Traditional companies had to adapt to include this new generation in their processes. In the internal environment, a change in paradigms and organizational values can be noticed, turning the focus to diversity and corporate governance. It is also possible to perceive the interaction between employees, the reduction of bureaucracy in processes, the inclusion of technology to make work more automated and simplified.
In the external environment, it is possible to notice that the advertising campaigns have changed, with a more dynamic and youthful focus, focused on technology innovations and important issues for the generation, in addition to perceiving the increase of companies in social networks to build relationships with millennials.
