Question

Zeus Industries sells satellite television systems. Recently, the company invested heavily in one of the many new technologies available. Employees tell senior management that this investment was the right choice, but sales keep decreasing. Some sales employees have also given incorrect information to suppliers, even though the company has held numerous intensive training sessions to keep sales personnel apprised of changes in the industry. The company has also received low customer service ratings from recent consumer surveys. These surveys indicate that customers are frustrated with the specialized technical knowledge necessary to operate their satellite systems. Which of the following best characterizes the communication problems occurring between employees and senior management? information overload sabotage filtering selective perception communication apprehension

Answer 1

Answer: Filtering

Explanation:

Filtering in communication occurs when information passed on between two bodies is being reduced by the middlemen, where the middlemen are not able to communicate favourable with either party and it affects either of the party, it's called filtering. The inability for the salesperson's to communicate the technical knowledge of the product to the customers which they are being taught during trainings is known as filtering in communication. This causes the business loss as the customers are not able to operate the equipment effectively which the business sells.