The 'scale' of the map is a ratio (or a fraction).
It's <em>(length on the map) / (distance in the real world)</em> .
Different maps have different scales, but the scale is normally the same everywhere on the same map. So no matter <em>where</em> it is on the map, or <em>how </em> <em>long</em> the distance is on the map, the ratio is always the <em>same number</em> on <em>that</em> <em>map</em>.
On this particular map in this question, the ratio is (3.5 inches) / (210 miles) . Any other measurement on the same map has the same ratio ... and what do you have when you have equal ratios ?? That's right ! A proportion ! !
The other measurement has the ratio (1.75 inches) / (X miles) , and <u>THAT</u> fraction is equal to the other one.
(1.75) / ( X ) = (3.5) / (210)
Cross-multiply in the proportion: (1.75 times 210) = (3.5 times X).