Answer: Transformational advertising
Explanation:
From the given case/scenario, we can state that this approach is an example of Transformational advertising. Transformational advertisement is referred to as or known as advertising which tends to associate experience of consuming advertised brand in association with unique parts of the psychological characteristics that are not typically associated with brand or the experience.
Answer:
a. People are hard-wired to feel emotions about a situation before they reason it out.
Explanation:
Emotional hijacking occurs when our brain's emotional processor (amygdala) bypasses our normal reasoning process.
This occurrence in terms of an emergency is a self-defence mechanism when it is necessary to act in the face of perceived danger.
Emotional hijacking occurs when there is a compulsive need to complete and action. For example answering an email, answering the phone.
It is possible to control emotional hijacking through emtional intelligence.
Answer:
It has significant barriers to entry.
It depends on brand loyalty and image to generate sales.
It is dominated by a few key players.
Explanation: Let me know if it is right
Answer:
Option C is correct.
<u>The required rate of return for Mercury Inc., assuming that investors expect a 5% rate of inflation in the future is 18%.</u>
Explanation:
Real risk free rate = 3%
Inflation Premium = 5%
Nominal risk free rate Rf = Real risk free rate + Inflation Premium = 3% + 5% = 8%
Market risk premium (Rm –Rf) = 5%
Beta = 2
As per CAPM, required rate of return = Rf + beta * (Rm – Rf) = 8% + 2 * 5% = 18%