Question

Virgin Group successfully transfers its marketing core competence across airlines, cosmetics, music, drinks, mobile phones, health clubs, and a number of other businesses. Virgin follows a(n) ____ diversification corporate strategy.
a. dominant-business
b. related constrained
c. related linked
d. unrelated

Answer 1

Answer: (C) Related linked

Explanation:

 According to the question, Virgin group basically follows related linked diversification organizational approach and strategy that the multiple businesses are get link with the organization and also increase the productivity.

This process is refers as concentric diversification that involve various types of business activities and it is mainly related to the core business of an organization.  

Therefore, Option (C) is correct.