The fact that Costco opened three new stores to serve its customers exemplifies the growth strategy.
<h3 /><h3>What is the growth strategy?</h3>
It corresponds to an organizational plan that defines courses of action with the objective of reaching new markets and consumers. Some growth strategies are related to increasing market share, increasing investments and including benefits in the goods offered.
Therefore, a growth strategy when well implemented helps a company to create more value for the consumer, attracting and retaining them, in addition to becoming more competitive and positioned in the market.
Find out more about growth strategy on:
brainly.com/question/14546783
#SPJ1
Answer:
Both low price and high quality.
Explanation:
The characteristics that make a product or service have a perceived value for the consumer, are the various functionalities and benefits that satisfy the needs and desires of the customer. Such benefits are independent of the price of the product or quality, since value is a set of rational or irrational attributes that the consumer perceives, such as the brand image, experience, functionality, product benefits, etc.
Value creation is variable for each consumer group, as each person perceives value as a set of specific attributes that satisfy their desires, so it is not possible to classify low price or high quality as value determinants, as these characteristics change according to the consumer's style.
Therefore, for a company to deliver value to the consumer, it is essential that it conducts segmentation studies and identification of its target audience and from there develop strategies aimed at creating value for its audience.
The hedonic treadmill is the tendency for people to return to a stable level of happiness after major positive or negative events in their life.
