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Rina8888 [55]
3 years ago
6

Soon-Yi Park's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market

that spends an increasing percentage of its income on travel. Which of the following would be the LEAST effective component of a marketing plan for Soon-Yi to take advantage of this opportunity?A) develop a presence on LGBT-oriented social networking sitesB) position his agency as focused on specialized experiencesC) implement a mass marketing campaignD) place specially targeted ads in gay-themed publicationsE) advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family
Business
1 answer:
Sever21 [200]3 years ago
3 0

Answer:

C) implement a mass marketing campaign

Explanation:

If Soon-Yi Park's travel agency develops a presence on LGBT-oriented social networking sites by positioning his agency as focused on specialized experiences and placing specially targeted ads in gay-themed publications, advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family. All of the aforementioned components would be an effective marketing plan for Soon-Yi to take advantage of the opportunity.

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Answer:

The correct answer is (B)

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7 0
2 years ago
If the natural rate of unemployment _____, the nonaccelerating inflation rate of unemployment _____, and the long-run phillips c
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A superb supply stock or a boom in combination supply will cause the Phillips curve to shift to the left. moreover, something that can purpose the overall delivery of products and offerings to increase can shift the Phillips curve to the left. The Phillips curve states that inflation and unemployment have an inverse relationship. higher inflation is associated with decreased unemployment and vice versa.

The Phillips curve was a concept used for manual macroeconomic policy inside the 20th century however become called into question by the stagflation of the 1970s. according to the NAIRU concept, expansionary financial policies will create the best temporary decreases in unemployment as the financial system will regulate the natural fee. moreover whilst unemployment is below the natural fee inflation will accelerate.

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5 0
1 year ago
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d. Are the most trustworthy signs of good management

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