Soon-Yi Park's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market

Question

2 years ago

6

Soon-Yi Park's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market

that spends an increasing percentage of its income on travel. Which of the following would be the LEAST effective component of a marketing plan for Soon-Yi to take advantage of this opportunity?A) develop a presence on LGBT-oriented social networking sitesB) position his agency as focused on specialized experiencesC) implement a mass marketing campaignD) place specially targeted ads in gay-themed publicationsE) advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family

Business

1 answer:

Sever21 [200] · Answer 1 · 2022-08-28T22:03:06+03:00

Answer:

C) implement a mass marketing campaign

Explanation:

If Soon-Yi Park's travel agency develops a presence on LGBT-oriented social networking sites by positioning his agency as focused on specialized experiences and placing specially targeted ads in gay-themed publications, advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family. All of the aforementioned components would be an effective marketing plan for Soon-Yi to take advantage of the opportunity.