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Rina8888 [55]
3 years ago
6

Soon-Yi Park's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market

that spends an increasing percentage of its income on travel. Which of the following would be the LEAST effective component of a marketing plan for Soon-Yi to take advantage of this opportunity?A) develop a presence on LGBT-oriented social networking sitesB) position his agency as focused on specialized experiencesC) implement a mass marketing campaignD) place specially targeted ads in gay-themed publicationsE) advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family
Business
1 answer:
Sever21 [200]3 years ago
3 0

Answer:

C) implement a mass marketing campaign

Explanation:

If Soon-Yi Park's travel agency develops a presence on LGBT-oriented social networking sites by positioning his agency as focused on specialized experiences and placing specially targeted ads in gay-themed publications, advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family. All of the aforementioned components would be an effective marketing plan for Soon-Yi to take advantage of the opportunity.

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RoseWind [281]

Answer: c. Product differentiation

Explanation: Product differentiation attempts to distinguish a firm's products or services from that of competition. It is a marketing strategy that involves the creating and designing products so customers perceive them as different from competing products and as such can help create competitive advantage for the firm as well as building brand awareness.

6 0
3 years ago
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jarptica [38.1K]

Answer:

Explanation:

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3 0
3 years ago
Carroll Corporation has two products, Q and P. During June, the company's net operating income was $25,000, and the common fixed
Firlakuza [10]

Answer:

Option (d) is correct.

Explanation:

Total Segment Margin = Net Operating Income + common fixed expenses

                                       = $ 25,000 + $ 37,000

                                       = $ 62,000

Total Segment Margin = Segment Margin of Q + Segment Margin of P

$ 62,000 = $ 21,000 + Segment Margin of P

or Segment Margin of P = $ 62,000 - $ 21,000

                                         = $ 41,000

4 0
3 years ago
Jacques lives in san diego and runs a business that sells pianos. in an average year, he receives $842,000 from selling pianos.
Leona [35]
<span>Implicit Cost Explicit Cost The wholesale cost for the pianos that Darnell pays the manufacturer $452,000 The salary Darnell could earn if he worked as an accountant $48,000 The wages and utility bills that Darnell pays $301,000 The rental income Darnell could receive if he chose to rent out his showroom $38,000 B. Profit ($) Accounting Profit 842,000 - 452,000 - 301,000 = 89,000 Economic Profit 842,000 - 452,000 - 301,000 - 48,000 - 38,000 = 3,000 C. Economic Profit as an accountant = 48,000 + 38,000 - 89,000 = -$3,000. Thus, Darnell should stay in the Piano business to maximize the Economic Profit.</span>
8 0
3 years ago
With regard to New United Motor Manufacturing, Inc. (NUMMI), why did General Motors (GM) enter into a strategic alliance with To
hjlf

Answer:

to learn the lean manufacturing system pioneered by Toyota

Explanation:

The main reason for this strategic alliance was in order for General Motors to learn the lean manufacturing system pioneered by Toyota. The lean manufacturing system is a methodology derived from Toyota's 1930 operating model "The Toyota Way" which focuses on minimizing waste within manufacturing systems while at the same time being able to maximize productivity. This provides a great benefit to any manufacturing company, hence why General Motors was interested.

8 0
3 years ago
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