Question

john chapelle wants to know if his video store customers are interested in a selection of classic, black and white movies. how could john simplify his survey to get them to fill out short questionnaire before they leave the store.

Answer 1

It is important to keep the questionnaire really short, probably just one good question or a checkbox list would suffice. Hand out the questionnaire once they buy or rent the cds/dvds at the counter. They shall answer it out while you process the receipt and give change. This should come around smoothly and won't be much of a hassle for the customer.