Advertising should always be in line with promotional and marketing objectives, and the business strategy or mission of the organization.
LEARNING OBJECTIVE
Explain different types of advertising; informative, persuasive and reminder oriented
KEY POINTS<span><span>Reminder advertising reinforces previous promotional activity by keeping the name of good, service, person, or cause before the public.</span><span>Marketers use persuasive advertising to increase the demand for an existing good, service, or organization.</span><span>Informative advertising is often used when launching a <span>new </span>product or for an updated or relaunched product.</span></span>
Explanation: This means that there is always something positive, and something negative in a situation. There is always a silver lining on every grey cloud. A situation is bad if you look at it negatively, but it will be better once you look at it from a positive perspective.
