Question

One key for sport organizations to use market segmentation effectively involves integrating the strategy with a DBM or CRM system to pinpoint which segments can be contacted. True False

Answer 1

Answer:

TRUE.

Explanation:

One key for sport organizations to use market segmentation effectively involves integrating the strategy with a DBM or CRM system to pinpoint which segments can be contacted. Both DBM and CRM systems can give an organization very valid and reliable information about their customers which then managers can use to form patterns and analyse trends and buying habits of the customers. This information can be easily used for effective targeting. Managers can easily know which segments they should target and how sales can be increased in that particular segment. What offers should be sent to that specific segment.