Question

Alicia has been asked to approve a marketing campaign that, although it is not illegal, promotes food products to children. She is concerned that the food products are not particularly nutritious, although they are not as bad for children as some others sold by competitors. By using the ethical decision-making metric, Alicia will __________.a. put the campaign on hold while she explores with the staff how they approached the ethical issues.
b. ignore the metric as unworkable, since the campaign might pass some of the tests and fail others.
c. consult the firm's code of ethics for guidance and leave personal ethical considerations out of the decision-making process.
d. not worry about the children; their parents are likely to make the buying decision, and they should be able to decide for themselves.
e. consider the profit potential first; then explore the vague tests in the metric.

Answer 1

Alicia has been asked to approve a marketing campaign that,although it is not illegal,promotes food products to children.She is concerned that the food products  are not particularly nutritious ,although they are not as bad for children as some other sold by competitors.By using the ethical decision making metric,Alicia will put the campaign on hold while she explores with the staff how they approaches the ethical issues.

Answer: The correct answer is (A)

Explanation:

Alicia will make use of ethical decision making metric,which means she will evaluate and only that alternative which is in accordance with the ethical principles.All those alternatives which are unethical will be eliminated.

Ethical decision making will create honest environment at the workplace.Here Alicia is aware of the fact that food products are not nutritious,but she will not take unethical decision and explore various alternatives which will help her to abide by all the ethical codes.