The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Ric Dragon, an expert in online marketing, in his new book “Social Marketology<span>,” outlined the best set of steps I have seen so far for the new world:</span>
<span>a representation in which each item corresponds to one or more bits of information, especially the information used to control the display of a computer screen.
</span><span>represent (an item) as a bitmap.
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