Question

Hector has a favorite Mexican fast food restaurant he likes to go to for chicken burritos. He will drive ten miles to the location nearest his work to get a chicken burrito for lunch. For three years Hector has begged the owner of the fast food restaurant to open one in the shopping center near his employment so he and his fellow-workers can enjoy the delightful aroma, titillating taste, and spicy goodness of their chicken burritos. What utility is Hector seeking?

Answer 1

Answer:

The answer is Place Utility.

Explanation:

The place utility refers to the utility that is created for a particular commodity in relation to its location. In other words, it basically means, making goods and services available to current customers and potential customers. The place utility might involve the shipping a finished product to a new location, thereby making it more accessible to consumers than the place where it was initially manufactured.

Therefore, the patronage and reach of a product or service can be increased by changing its physical location.