Question

A church put advertisements in its weekly bulletins to encourage its members to participate in the services by telling a brief, positive story about how fellow members have helped them during times of need. Jack volunteered and shared his story during a service. Afterwards, he felt joyous. Was this an exchange in a marketing sense

Answer 1

Answer: Yes

Explanation: In the scenario shared above, an element of exchange exists which is the key aim of marketing by providing a trade platform for consumers and sellers to coexist and make exchange of goods and services for money, satisfaction or other things in return. In the scenario above, the church provided a marketing platform for people to share their thought and air their views. Jack made use of the platform and shared his thought and had a feeling of satisfaction and church members also read in other to learn or derive pleasure and the cycle continues.