Question

Lydia's Lights wants to extend its market into Mexico. Before jumping in, the company needs to conduct some in-depth research to gauge customer's needs, interests, and buying patterns. Which of the following is the BEST option for Lydia's Lights?

Answer 1

Answer:

door-to-door research to gather the data from the target consumers.

Explanation:

A door-to-door research is the process where a researcher visits to interview a respondent at home or in the workplace.... This requires observation of a respondent's living environment if it is agreed in advance. It helps them to get real data in their daily lives on how a particular product is used at home, what they like, how they spend, what they spend on e.t.c.