Question

After years of using a mass marketing strategy, Digital Print Shops has responded to new competition from national chain stores by focusing on small market segments that have been ignored by their larger competitors. Digital believes that by offering these market segments personalized customer services it can attract a loyal group of customers willing to pay premium prices. Digital's strategy to improve profits is known as:A. environmental scanning.B. niche marketing.C. micro-marketing.D. respondent change.

Answer 1

Answer:

B : Niche marketing

Explanation:

Niche marketing is a form of target marketing where a supplier focuses his marketing efforts towards a particularly small group. His services are usually modelled to the interest of his target market. An example is a pet furniture maker dog houses and other furniture targeted at dogs for purchase by dog lovers.