Question

Securing media coverage, contributing to election campaigns, and starting a grassroots social media campaign are examples of what kind of lobbying strategy?

Answer 1

These are examples of an outside lobbying strategy. Instead of working within the system, the lobbyist turns to help from the outside, usually meaning the public and the media. By involving the public in lawmaking, the lobbyist is likely to gain increased cooperation- and as a result, votes- because the people feel like they are in control of their future.