Early personal computer users remember the cumbersome, user-unfriendly "DOS" system. When Apple introduced System 1 and Microsoft introduced Windows, both of which were much easier to use, these new products diffused rapidly because of their relative advantage
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Option A
<u>Explanation:
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A product's dominance and market appeal over similar items. A competitive advantage is usually accomplished by giving better value to customers through either reducing prices or delivering added quality and service that justify higher costs.
That idea is based on consumer brand and product perceptions and does not necessarily reflect the actual characteristics of this product or service. The definition helps companies to consider that customers would choose to use this product or whether a rival would rather remain faithful to the already existing product.
As with most things, market research has certain trends that come and go over time. Identify at least two market research trends, past or present, and explain the limitations of these trends.Question
Directions and Analysis Task 1: Defining Entrepreneurship Before deciding on a business. you determine that you need to know more about entrepreneurship Describe entrepreneurship. How is it different than working for someone else? How does entrepreneurship affect you? How does it affect the economy? Type your response here: Task 2: Latest Trends in Entrepreneurship Conduct online research to find out some of the latest trends in entrepreneurship. Describe five such trends in brief.
The two trends that influenced global marketing in the last decade were:
- Formal economic integration.
- Free trade between nations.
Global marketing can be defined as a management strategy for organizations that also market their products and services in foreign countries.
Globalization has enabled formal economic integration and free trade between nations, and has created the possibility for companies to increase their profitability and market share.
As an example, we can mention the fast-food chain <em>Mc Donalds,</em> which has a presence almost all over the world, but which adapts its burgers according to local habits.
Therefore, a global company must adopt global marketing, that is, adapt to local customs, culture and preferences for the business to be successful.
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Answer:
<em>A proprietorship has three important advantages: </em>
(1) It is easily and inexpensively formed,
(2) it is subject to few government regulations, and
(3) it is subject to lower income taxes than are corporations.
<em>However, a proprietorship also has three important limitations: </em>
(1) A proprietor has personal liability for the business' debts.
(2) The life of the business is limited to the life of the individual who created it.
(3) A proprietorship has difficulty obtaining large sums of capital so proprietorships are used primarily for small businesses.
As all company structures, proprietorships have both advantages and disadvantages. Although the advantages mainly relate to feasibility, the disadvantages are often overlooked. The main disadvantage is the total liability of the owner, which is detrimental if the business faces tough times, which lead to liquidation.
