Question

Allison is attending a seminar where the presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment. The presenter provides a rational and factual explanation for why the investment is profitable, even though there are risks involved. Alison finds the presenter’s idea compelling and decides to invest. The way the presenter persuades Allison to invest exemplifies:

Answer 1

Answer:    Central route to persuasion

Explanation:  In this case, the presenter used a central route to persuasion, so he cited information from the content itself, pointing to the benefits of a potentially profitable investment. The presenter did not hide the possibility of great risk, but this is why this is an example of a central persuasion route, since listing all the content directly, without any peripheral routes, and outlined the advantages and risks, managed to persuade potential customers to invest their money. Although all cards are on the table, both potential profit and risk, the information presented by the presenter is strong and convincing, the topic has interested the audience with its strength and relevant information, which can, as in this case, persuade the customers decisively even though there is a risk.