Question

One of the central tenets of the ____________ is that companies will be able to sell more goods, more easily, if they produce only those goods that they have already determined that consumers will buy. quixlet

Answer 1

Answer:

The correct word for the blank space is: Target market.

Explanation:

The target market is the sector of the market that companies look forward to offering their goods or services. After segmentation analysis, firms determine their specific niche so they can specialize in manufacturing a product that will better match consumers' needs, thus, it is more likely they will purchase the product. Target marketing is based on the central Marketing Theory.