Greenfield Venture is a form of market entry strategy with establishment of a new wholly owned subsidiary in a foreign country by constructing its facilities from start. Through Greenfield Venture, a business enters a new market without the help of another business which is already present there. Although the process of setting up a Greenfield Venture, in most cases, is complex and more expensive, yet it provides maximum control to the firm. This is because the firm develops the project from the beginning thereby building its own culture and structure.
One effect was that construction of residential homes was breaking all recent records. I don’t know if you have to paraphrase it because these are the exact words from the document.
