Question

While some argue that advertising promotes materialism, others argue that it addresses a number of basic human needs. With reference to Maslow's Hierarchy, an advertisement for a high-end clothing company would likely be appealing to which of these needs?

Answer 1

Answer:

Esteem needs

Explanation:

The structure of Maslow is most often portrayed as a pyramid. The most basic needs are made up of the lowest levels of the pyramid and must be satisfied before reaching to the next level. The lowest level of need starts with  physiological followed by safety, love and belonging, esteem and most complex need self-actualization. Maslow's hierarchy of needs is a psychological motivational theory containing a five-stage model of human needs and advertising a high-end clothing company reflects the fourth stage that is esteem.

Answer 2

The correct answer is Esteem needs

Maslow's theory is known as one of the most important theories of motivation. For him, the needs of human beings obey a hierarchy, that is, a scale of values ​​to be transposed. This means that the moment the individual realizes a need, another one appears in its place, always demanding that people look for ways to satisfy it. Few, if any, people seek personal recognition and status if their basic needs are unmet.

Esteem needs are two types: the recognition of our abilities by ourselves and the recognition of others of our ability to adapt. In general, it is the need to feel worthy, respected by oneself and others, with prestige and recognition, power, pride etc.