The concept of visual weight is based on the idea that different elements in a design have varying heaviness in relation to one another. Visual weight can be obvious in some cases, such as when larger objects appear heavier than smaller objects because they take up more space.
In some cases, such as with color, the answer is not so simple. Some colors may appear heavier and more dominant than others.

Visual weight in design refers to the idea that design elements have different weights; that is, some objects, even on a two-dimensional medium, can appear heavier than others.
The concept of visual weight is a powerful one that allows us to create visual hierarchy, symmetry, balance, and harmony in our designs. When used strategically, the concept of visual weight can help us direct the viewer's attention to the areas of a design that we want.
This article discusses visual weight and the factors that influence it. Choosing a color for elements of your website requires more science than simply using a random color generator.

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