Answer:
Comparative Advertising
Explanation:
Comparative advertising is a form of advertising war in which manufacturers compare their products directly or indirectly with competing products. This technique involves comparing product that are similar with the aim of showing the public that the opposite or competing products are inferior to yours. It is done only when the business is at maturity stage. A new start up business cannot go into this form of advertising. Also, it is ill-advised for companies or organizations whose brand are leaders in the markets to go for this kind of marketing, even at maturity stage. The aim of such marketing is usually to put pressure on the leaders of the brand, claiming your products are more superior to theirs.
Answer:
The margin of safety as a percent of sales is 25%
Explanation:
Break-even is the level of sales at which business has no profit no loss situation.
Break-even point = Fixed cost / Contribution margin ratio = $36,000 / 24% = $150,000
Margin of safety is the level of sales at which the business is safe from making loss. Margin of safety measures the profit after the break-even point.
Margin of Safety = Total sales - Break-even point = $200,000 - $150,000 = $50,000
Margin of safety to sales = ( $50,000 / $200,000 ) x 100 = 0.25 x 100 = 25%
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Answer:
a. If two similar properties are for sale, a buyer will purchase the cheaper of the two.
Explanation:
The principle of substitution justifies the idea that the maximum value of a property will be set by the selling price of an equally valuable and desirable substitute property. In this case of property sale, if an area has two similar houses and one is being sold for $912,000 and the other is priced at $105,000, buyers will most likely go for the cheaper one. There is no reason to pay more money if they will be getting a similar property at low cost.
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