Question

Salon Products recently introduced a new acai berry shampoo. Rinn, director of new product development, has just reviewed the dismal results. As it appears that his team adequately researched the product's acceptance by consumers prior to its introduction, he is confused by the outcome. But to keep his team open to innovation, Rinn should:_______.
A: step down as director.
B: ignore the product failure
C: demote the team leader
D foster an innovative culture and climate that permits experimentation, risk-taking, and failure.
E: fire and replace the team lead and an example

Answer 1

Answer:

Foster an innovative culture and climate that permits experimentation, risk-taking , and failure.

Explanation:

The director of the new product development in the given case comes across that even after the proper research done by his team regarding the product acceptance by the consumers the outcome was not the same.

In order to keep his team open to innovation the director Rinn should encourage and develop an environment of creating new ideas and products which should open up the scope for experiments , risks and failure of the product keeping in mind that all experiments does not necessarily leads to positive results and involves risks as well.