ABSTRACT - This paper examines the impact of positive and negative source information on the credibility of the advertising source and on audience perceptions of the company and advocated product. A field research study of Lee Iacocca, CEO of Chrysler Corporation indicates that the cognitive and affective dimensions of credibility respond differently to positive and negative information and that these dimensions relate differently to audience perceptions of product quality and safety.
This line from "The Tempest" by Shakespeare is about <span>Prospero calling out to his brother. It describes how compassion of forgiveness is given and at the same time the justice that is carried out within the happenings of the play.</span>
