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3 years ago

Explain the following statement: Marketing is more than just promotion.

2 answers:

6 0

I believe what this statement means is that marketing your product and convincing people to buy it takes more than just talking good about it and advertising it. You have to be smart about it, consider intended buyers, competitors, etc.

Andrej [43]3 years ago

4 0

The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create an exchange and sales that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any business's operations.

In particular marketing activities attempt to increase a firms' revenue base, by showing the importance of attracting potential customers in target markets to purchase the firms' products in order to satisfy their wants, rather than those of firm's competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy the customer's needs more effectively.

Marketing as an activity that involves several features, all of which are presented during the course of the marketing process. Such features include, firstly and most importantly, that marketing is a long process that begins with the creation of an idea and ends up as product that will be sold to satisfy a customer's needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and promotion in a firm. Furthermore, marketing involves managers planning and ensuring that particular arranged activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived.<span />

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Jason purchased ABC stock at $40 per share and DEF stock at $35 per share on the same day in 2015. Exactly 6 months later, the A

Pachacha [2.7K]

Answer:

C) ABC 5% and DEF 5.7%

Explanation:

Data provided in the question:

Purchasing Cost of Stock ABC purchased = $40 per share

Purchasing Cost of Stock DEF purchased = $35 per share

Time = 6 months

Selling price of share of ABC = $42 per share

Selling price of DEF share = $36

Dividend paid to the DEF = $0.5 each quarter i.e $0.5 twice in 6 months

Thus,

Total dividend paid to DEF = $0.5 × 2

= $1

Now,

For ABC

Total return = Selling price - Purchasing Cost

= $42 - $40

= $2 per share

thus,

Holding period return = [ Total return ÷ Purchasing cost ] × 100%

= [ $2 ÷ $40 ] × 100%

= 5%

For DEF

Total return = Selling price + Dividend received - Purchasing Cost

= $36 + $1 - $35

= $2 per share

thus,

Holding period return = [ Total return ÷ Purchasing cost ] × 100%

= [ $2 ÷ $35 ] × 100%

= 5.7%

Hence,

option C) ABC 5% and DEF 5.7%.

7 0

2 years ago

The idea that it is often necessary to negotiate a shared meaning in order for satisfying communication to occur relates to whic

tresset_1 [31]

Answer:

Letter c is correct.<u> Environment and noise affect communication.</u>

Explanation:

The communication process is extremely relevant to any business. It is through communication that the action process begins, the expression of ideas and objectives, the exchange of knowledge, interaction and other factors that help the organization to achieve its objectives and goals.

Therefore, in this matter, the most appropriate alternative is that the organizational environment and noise affect communication.

This is because the organizational environment is a reflection of how the communication process is carried out within a company. Through clear, direct and ethical communication, it is possible to transform the company's internal and external environment, the way employees work, create value, improve the perception of stakeholders, reduce noise, and improve the coordination of all processes organizational, which ensures greater possibilities for the organization to be well positioned in the market in which it operates.

6 0

3 years ago

Hiring employees from outside the host country is an option many companies take when the local labor market does not offer enoug

Alinara [238K]

Answer:

True

Explanation:

Some countries are known to have people with special skills and competences that may not be available to others.

Hence where a company sees that the skills and competence required may not be adequately available in the local market, the company has the option of hiring employees from outside the country.

This may however be at a cost higher than the cost that would have been incurred if the company had hired the employee from the host country.

6 0

3 years ago

Ellcrys Corp. writes 71 checks a day for an average amount of $537 each. These checks generally clear the bank 3.75 days after t

Vlad [161]

Answer:

Yes

Disbursement float of $5,515

Explanation:

Yes Based on the information given this a DISBURSEMENT FLOAT

Calculation to determine the value of the float

First step is to calculate the Disbursement float

Disbursement float = 71 × $537 × 3.75 days

Disbursement float = $142,977

Second step is to calculate the Collection float

Collection float = 68 × $622 × 3.25 days

Collection float = $137,462

Now let calculate the value of the float

Value of the float =$142,977 - $137,462

Value of the float = $5,515

Therefore the Value of the float will be $5,515

6 0

2 years ago

Define each of the following terms:

kaheart [24]

Answer: See explanation

Explanation:

Contraction: Contraction, is a phase of the business cycle that simply occurs gene there's decline in the economy. At this phase, the demand for goods and services reduces and there's decline in growth.

Business cycle: The business cycle shows the movement of the GDP which can either be upward or downward. It shows how the economy's doing.

Trough: The trough is a phase in the business cycle whereby the gross domestic product for a particular economy has stopped reducing and the economy has started to rise.

Disposable income: This is the income that is left with an individual after personal income tax has been removed from the personal income of such individual.

Net domestic product: Net domestic product is when depreciation is subtracted from the gross domestic product.

3 0

3 years ago