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strojnjashka [21]
3 years ago
5

Explain the following statement: Marketing is more than just promotion.

Business
2 answers:
Vinil7 [7]3 years ago
6 0
I believe what this statement means is that marketing your product and convincing people to buy it takes more than just talking good about it and advertising it. You have to be smart about it, consider intended buyers, competitors, etc.
Andrej [43]3 years ago
4 0
The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create an exchange and sales that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any business's operations.

In particular marketing activities attempt to increase a firms' revenue base, by showing the importance of attracting potential customers in target markets to purchase the firms' products in order to satisfy their wants, rather than those of firm's competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy the customer's needs more effectively.

Marketing as an activity that involves several features, all of which are presented during the course of the marketing process. Such features include, firstly and most importantly, that marketing is a long process that begins with the creation of an idea and ends up as product that will be sold to satisfy a customer's needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and promotion in a firm. Furthermore, marketing involves managers planning and ensuring that particular arranged activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived.<span />
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Which of these statements is true?
AnnZ [28]
The correct statement is Inflation is problematic if unexpected

Money loses purchasing power during inflation and there's too much of it.
8 0
3 years ago
Your Aunt Elsa has $500,000 invested at 6.5%, and she plans to retire. She wants to withdraw $40,000 at the beginning of each ye
Ksju [112]

Answer:

22.85

Explanation:

Present value (PV): $500,000

Rate: 6.5% per annual

Payment (PMT) : $40,000 per year

We can use excel to calculate the maximum number of whole payments that can be withdrawn before the account is exhausted

=NPER(rate, PMT, -PV,,1) = NPER (6.5%,40000,-500000,,1) = 22.85

Download xlsx
7 0
3 years ago
Emma, the marketing manager, is constantly seeking information about her competition while looking online or speaking to people.
MariettaO [177]

Answer:

The correct answer would be, Monitor.

Explanation:

Emma, the marketing manager, is constantly seeking information about her competition while looking online or speaking to people. Emma is playing the role of a Monitor.

Monitor's role is to reassure the professionals or institutions about the stability of the company. Monitor sets a close look at the competitors and the possible competition he can encounter, while working on making networks. Monitors make networks by talking to people and have a look at every possible beneficial detail. So the Marketing managers usually act as the monitors. This is because they can have all the information which is required to formulate the powerful marketing strategy for the company.

8 0
3 years ago
Cool Air​ Inc., manufactures single room sized air conditioners. The cost accounting system estimates manufacturing costs to be
Tcecarenko [31]

Answer:

Selling price= $172.8

Explanation:

Giving the following information:

Manufacturing costs to be $ 240.00 per air​ conditioner

Consisting of 60​% variable costs and 40​% fixed costs.

Selling price= 20​% markup to full costs.

Because it is a special offer and there is unused capacity, we will not take into account the fixed costs:

Unitary cost= 240*0.6= $144

Selling price= 144*1.2= $172.8

6 0
3 years ago
Suppose that in 1984 the total output in a single-good economy was 10,000 buckets of chicken. Also assume that in 1984 each buck
goldenfox [79]

Answer:

A= 62.5; B=60%; C = $160,000 and $352,000

Explanation:

A.

in 1984 each bucket of chicken was priced at $10 (nominal GDP)

in 2005 the price per bucket of chicken was $16 (real GDP)

GDP price index = nominal GDP divided by the real GDP × 100

=($10/$16)× 100

= 62.5

B.

In 1984, Price of each bucket = $10

In 2005, Price of each bucket = $16

Percentage difference = price In 2005 - price in 1984/price in 1984 × 100

= (16 - 10)/10 × 100

=6/10×100

=60%

The price level rise by 60% from 1984 to 2005

C.

In 1984, total buckets of chicken produced= 10,000

In 2005, total buckets of chicken produced = 22000

real GDP in 1984 = total buckets of chicken produced × current price per bucket in 2005

= 10,000 × $16

= $160,000

real GDP in 2005 = total buckets of chicken produced in 2005 × current price per bucket in 2005

  = 22000 × $16

= $352,000

7 0
3 years ago
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