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3 years ago

Explain the following statement: Marketing is more than just promotion.

2 answers:

6 0

I believe what this statement means is that marketing your product and convincing people to buy it takes more than just talking good about it and advertising it. You have to be smart about it, consider intended buyers, competitors, etc.

Andrej [43]3 years ago

4 0

The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create an exchange and sales that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any business's operations.

In particular marketing activities attempt to increase a firms' revenue base, by showing the importance of attracting potential customers in target markets to purchase the firms' products in order to satisfy their wants, rather than those of firm's competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy the customer's needs more effectively.

Marketing as an activity that involves several features, all of which are presented during the course of the marketing process. Such features include, firstly and most importantly, that marketing is a long process that begins with the creation of an idea and ends up as product that will be sold to satisfy a customer's needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and promotion in a firm. Furthermore, marketing involves managers planning and ensuring that particular arranged activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived.

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Suppose that you open a mutual fund account with a deposit of 500 dollars. 5 months later, the fund balance is 600 dollars, and

faust18 [17]

Answer:

The question is not complete, below is the complete question:

Suppose that you open a mutual fund account with a deposit of 500 dollars. 5 months later, the fund balance is 600 dollars, and you withdraw 216 dollars. A year after the account was opened, your balance is X dollars. If the dollar weighted and time weighted rates of return were the same, what is the rate of return? (Assume simple interest for the dollar weighted calculation.) Answer should be a percent!!!

Answer:

The rate of return is 48% on deposited fund.

Explanation:

The rate of return on investment is the percentage increase on an amount invested for a particular period of time, and to calculate this, we will use the simple interest formula:

I = P × R × T

Where:

P = principal = $500

R = rate in decimal ( %rate/100)

T = time = 5 months = 5/12 years

I = interest = Principal - final balance = 600 - 500 = $100

∴ 100 = 500 × R/100 × 5/12

100 = $\frac{2500R}{1200}$

120,000 = 2500R

∴ R = 120,000 ÷ 2500 = 48%

Therefore rate of return (R) = 48%

For a clearer understanding of the concept of interests, let us calculate for the balance after one year (X) as shown below:

I = P×R×T

T = 1 because, X is the balance after one year.

I = 500 × 48/100 × 1

I = $240

therefore the final amount after one year = interest + principal

= 240 + 500 = 740

but we were told that $216 was withdrawn at 5 months, hence the balance after one year = 740 - 216 = $524

8 0

3 years ago

When the Lego Movie was released to movieâ€‹ theaters, the intent was not necessarily to sell moreâ€‹ Legos, but the firm did ha

Harman [31]

Answer:

The correct answer is the option B: branded.

Explanation:

To begin with, the term of branded content, in the field of marketing, refers to the practice that focuses in the creation of multimedia content that is funded or outright produced by and advertiser and whose main purpose is to give a message of the values of the company in the content created.

Secondly, the case of Lego is an example of branded content due to the fact that the company did not want to sell more products but instead wanted to create a content that shows the values of the company such as imagination, being oneself and having fun.

3 0

3 years ago

Automatic stabilizers refer to:

Aliun [14]

Answer:

B) government spending and taxes that automatically increase or decrease along with the business cycle.

Explanation:

The two most common automatic stabilizers are: income taxes and unemployment benefits.

When the economy is strong, people make more money, and income tax revenue automatically increases.

On the contrary, when the economy is weak, or in recession, people earn less, and more of them are unemployed. Unemployment benefits therefore increase accordingly.

4 0

3 years ago

Rainey Enterprises loaned $40,000 to Small Co. on June 1, Year 1, for one year at 6 percent interest. Required Show the effects

MariettaO [177]

Explanation:

Cash flow is a statement which shows the amount of cash inflow and outflow of the company. With the help of the cash flow statement the company can determine its efficiency in managing the debt and credit in the company.

The operations of the company can be found with the CFS. The investors to the company can understand the position of the company with the cash flow statements. Financial strength of the company can be determined with cash flow statement.

7 0

3 years ago

Downtown Coffee Roasters is a premium cafe that is reputed for its superior customer service. The coffee shop also serves gourme

77julia77 [94]

Answer:

D. C

Explanation:

As Downtown Coffee Roasters is a premium cafe which is reputed for its superior customer service. The coffee shop also serves gourmet food to its customers, which allows it to charge a premium price. Whereas, Budget Beans is a chain of coffee shops that charges the lowest price in the industry due to its self-service policy. However, Perky's Coffee Inc. has found a balance between these two strategic groups by using automated ordering to free up its employees to work as master baristas and bakers, thus focusing on creating excellent products. It charges a price slightly above that of Budget Beans. In this scenario, Perky's Coffee is following a blue ocean strategy. In blue ocean strategy, organizations pursuit differentiation and low cost at the same time simultaneously which Perky's Coffee Inc. is doing here in this case. Perky's has created a totally new demand by following this strategy quite successfully and has made the competition totally and almost irrelevant.

8 0

3 years ago