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3 years ago

Explain the following statement: Marketing is more than just promotion.

2 answers:

6 0

I believe what this statement means is that marketing your product and convincing people to buy it takes more than just talking good about it and advertising it. You have to be smart about it, consider intended buyers, competitors, etc.

Andrej [43]3 years ago

4 0

The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create an exchange and sales that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any business's operations.

In particular marketing activities attempt to increase a firms' revenue base, by showing the importance of attracting potential customers in target markets to purchase the firms' products in order to satisfy their wants, rather than those of firm's competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy the customer's needs more effectively.

Marketing as an activity that involves several features, all of which are presented during the course of the marketing process. Such features include, firstly and most importantly, that marketing is a long process that begins with the creation of an idea and ends up as product that will be sold to satisfy a customer's needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and promotion in a firm. Furthermore, marketing involves managers planning and ensuring that particular arranged activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived.

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antoniya [11.8K]

Answer:

The correct answer is: Management by Objectives (MBO).

Explanation:

Management by Objectives (MBO) is a process in which a manager an employees agree on specific performance goals and then develop a plan to reach those goals. First outlined in Peter Drucker's 1954 book "The Practice of Management", MBO ensures better employee participation and commitment while aligning objectives throughout an organization.

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3 years ago

Kathleen is considering expanding her dress shop. If interest rates rise she is Group of answer choices less likely to expand. T

Karolina [17]

Answer:

Less likely to expand.

Explanation:

When ever interest rates rise in an economy, the soul purpose of that is to control inflation by influencing the people to save more and consume/spend less.

Hence, when the interest rates will rise, Kathleen will be moving away from the expansion process as she will have to borrow the money at more cost than before, hence increasing the risk of return from the expansion process. Hence this will lead to the demand for loan-able funds to slope downwards.

Hope this helps you. Good Luck.

7 0

3 years ago

Use the above graph to answer the following question. Which situation could cause the market for mystery books to shift from lin

Rom4ik [11]

A increase in the price of books

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2 years ago

An web designer quits a project where she was paid $50,000 on completion of the project. She joins a new company with sales reve

shutvik [7]

Answer:

$150,000

Explanation:

Economic profit is accounting profit less implicit cost or opportunity cost.

Accounting profit = Total revenue - Total cost

Economic profit = Total revenue - Total cost - Opportunity cost

Opportunity cost is the cost of the next best option forgone when one alternative is chosen over other alternatives. The opoortunty cost of the web designer is $50,000.

Revenue is $550,000

Total cost = $250,000 + $30,000 + $70,000 = $350,000

Economic profit = 550,000 - $350,000 - $50,000 = $150,000

I hope my answer helps you

4 0

3 years ago

terrence’s team is very close and tends to agree on most decisions with little discussion. terrence should be concerned about

ad-work [718]

Terrence should be concerned about groupthink.

Groupthink refers to the common opinion or group consensus suppresses people's ability to provide alternative solutions to the problem as a result all the members of the group agree on the same conclusion.
The desire to promote group cohesion and deduction of common conclusion to a problem negatively affects the promotion of thinking abilities, good decision making abilities, and problem solving abilities of group mates.
When a team mates derive a common conclusion without an elaborate discussion or with a little discussion. It is indicative of problem of groupthink.

Hence, Terrence should be concerned about groupthink as the team agree on most decisions with little discussion.

Learn more about decision:

brainly.com/question/24128805

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3 years ago

Read 2 more answers