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4 years ago

Explain the following statement: Marketing is more than just promotion.

2 answers:

6 0

I believe what this statement means is that marketing your product and convincing people to buy it takes more than just talking good about it and advertising it. You have to be smart about it, consider intended buyers, competitors, etc.

Andrej [43]4 years ago

4 0

The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create an exchange and sales that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any business's operations.

In particular marketing activities attempt to increase a firms' revenue base, by showing the importance of attracting potential customers in target markets to purchase the firms' products in order to satisfy their wants, rather than those of firm's competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy the customer's needs more effectively.

Marketing as an activity that involves several features, all of which are presented during the course of the marketing process. Such features include, firstly and most importantly, that marketing is a long process that begins with the creation of an idea and ends up as product that will be sold to satisfy a customer's needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and promotion in a firm. Furthermore, marketing involves managers planning and ensuring that particular arranged activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived.<span />

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A competitive firm currently produces and sells 500 units of output. Its total revenue is $3,500; the marginal cost of producing

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Answer: Reduce output

Explanation: Profit = Total Revenue – Total Costs

Therefore, profit maximization occurs therefore, profit maximization occurs at the most significant gap or the biggest difference between the total revenue and the total cost.

TC = AC×Q = $4×500 = $2,000

Theoretically, profit maximization occurs where MR = MC

From the forgoing, producing an extra unit will increase the cost of the company thereby reducing profit.

The company should reduced output to around 499 units or less

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3 years ago

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Bargain Central Furniture, Inc., completed the following treasury stock transactions:

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Answer:

Bargain Central Furniture, Inc.

R1) Journal entries:

a) Debit Treasury Stock with $1,300

Debit Additional Paid-in Capital with $6,500

Credit Cash Account with $7,800

To record purchase of 1,300 shares of common stock, $1 par at $6 per share.

b) Debit Cash Account with $6,300

Credit Treasury Stock with $700

Credit Additional Paid-in Capital with $5,600

To record resale of 700 shares for $9 per share.

R2) Bargain Central Furniture, Inc.

Balance Sheet as at December 31, 2010:

Treasury Stock $600 ($1,300 - $700)

Explanation:

Treasury Stock is a contra account to the Common Stock. It represents the shares of common stock repurchased. Two methods are prevalent in reporting transactions in treasury stock. They are the the cost method, which reports all treasury stock transactions in the Treasury Stock account.

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A _______ maintains and distributes to potential creditors information regarding the creditworthiness of potential debtors. mort

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A Credit Bureau maintains and distributes to potential creditors information regarding the creditworthiness of potential debtors. mortgage broker, federal reserve bank, credit bureau, bureau of investigation.
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3 years ago

Mercury Corporation issued 7,000 shares of no-par common stock for $15 per share. Mercury also issued 2,800 shares of $70 par, 6

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Answer:

Issue of 7,000 shares of no-par common stock for $15 per share

Financing Activity (FA).

Issue of 2,800 shares of $70 par, 6 percent noncumulative preferred stock at $80 per share

Financing Activity (FA)

Explanation:

Issue of 7,000 shares of no-par common stock for $15 per share

This represents capital funding and is included in the Cash Flow Statement as Cash Flow from Financing Activity.

Issue of 2,800 shares of $70 par, 6 percent noncumulative preferred stock at $80 per share

This transaction also represents capital funding and is included in the Cash Flow Statement as Cash Flow from Financing Activity.

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3 years ago

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