Explain the following statement: Marketing is more than just promotion.

2 answers:

6 0

I believe what this statement means is that marketing your product and convincing people to buy it takes more than just talking good about it and advertising it. You have to be smart about it, consider intended buyers, competitors, etc.

Andrej [43]4 years ago

4 0

The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create an exchange and sales that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any business's operations.

In particular marketing activities attempt to increase a firms' revenue base, by showing the importance of attracting potential customers in target markets to purchase the firms' products in order to satisfy their wants, rather than those of firm's competitors. Consequently, the marketing directly contributes to the attainment of the financial goals of the firm. Hence, the success of a firm is reliant upon the extent to which it is able to identify, and satisfy the customer's needs more effectively.

Marketing as an activity that involves several features, all of which are presented during the course of the marketing process. Such features include, firstly and most importantly, that marketing is a long process that begins with the creation of an idea and ends up as product that will be sold to satisfy a customer's needs. Secondly, marketing is seen as a managerial process as it involves making managerial decisions about the particular mix of product, price, place and promotion in a firm. Furthermore, marketing involves managers planning and ensuring that particular arranged activities are carried out, in order for the marketing plan to be successful. Finally, marketing is perceived.<span />

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What other structures discussed in the chapter might allow the organization to operate more effectively? For example, would the

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In that question, the answer is that a move to a product team structure would lead to greater efficiency or effectiveness would depend on the type of product or service the organization offers. Its structure must be developed so that its objectives and goals are more effectively achieved. In a functional structure, for example, which operates in the form of specific departments formed by people who use the same knowledge, tools or techniques to carry out a job, the product team's structure would not be as efficient and effective because all efforts of the divisions of a company with a functional structure are to offer the same product or service, through a system of systematized activities that integrate the organizational whole.

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Answer:

Correct option is (a)

Explanation:

Adjusting journal entries are passed before financial statements are prepared to so as to confirm if revenue recognition and matching principles are complied with. Adjusting entries are required to be passed if transactions is spread over multiple financial periods. For example, adjusting entry is passed if goods are received this year but payment will be made next year.

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Vsevolod [243]

Answer:

B. NAFTA

Explanation:

North American Free Trade Agreement (NAFTA) is a regional agreement between the Government of Canada, the Government of the United Mexican States, and the Government of the United States of America that created a free trade zone.

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Read 2 more answers

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Pretty sure it is D. summarizes what has already occurred.

Definitely not A or B. And C is incorrect because this branch of accounting tracks passed transactions, and does not guarantee anything in the future. Hence D.

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The correct answer is decline; decline

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