Question

Lisa’s Pizza is trying to compete with the larger Domino’s Pizza down the street for customers. She feels she can deliver a better tasting product, faster, and cheaper. She has given all the drivers GPS systems; she has ordered in bulk; and she has surveyed customers about what type of pizzas they want. She is practicing:
A. quantitative management.
B. management science.
C. operations management.
D. qualitative management.
E. behavioral management.

Answer 1

Answer:

C. operations management.

Explanation:

Based on the scenario being described within the question it can be said that in this situation Lisa is practicing operations management. This term refers to the management process of business practices in order to create the highest level of efficiency within the company's processes. Which is exactly what Lisa is claiming that she can accomplish by providing a better tasting product, faster, and cheaper.

Answer 2

Answer:

D. qualitative management.

Explanation:

Lisa's Pizza is displaying qualitative management by offering newer, better and much improved service than her obviously bigger competitor in order to influence the market to her advantage.

In her quest to improve and give a better service, she installed GPS devices in her trucks, ordered in bulk and ran polls with customers about the kind of product they prefer.

This way, Lissa's pizza can make better informed decisions about customer preference and gain a valuable market hold over her competitors.