Question

Kirksand Airlines is well-known for providing excellent service and personalized attention to its flyers. The staff listen carefully to the flyers' wants and needs. If a flyer had any specific requests, the staff member would see to it that the flyer's needs are immediately attended to. In this scenario, on which of the following trends has Kirksand Airlines based its customer relationship management?a. technology.b. personalization.c. loyalty.d. mass marketing.

Answer 1

Answer:

B. Personalization

Explanation:

As Kirksand Airlines is well-known for providing excellent service and personalized attention to its flyers. The staff listen carefully to the flyers' wants and needs. If a flyer had any specific requests, the staff member would see to it that the flyer's needs are immediately attended to. In this scenario, has Kirksand Airlines has based its customer relationship management on personalization. They are customizing their services according to the needs and wants of every single customer. They want to facilitate each and every single customer as he or she wants. They want to give unique experience to every customer. This is the perfect example of personalzation.