Question

FreeSpirit is a global consumer products company. It manufactures a number of new products ranging from personal care to food and beverages. Its products are sold all across the world, and it continuously keeps searching for new markets to sell its products. It has also doubled its investment to market its products, and it invests heavily in social media and other advertisement mediums. In the context of adaptive strategies, FreeSpirit is most likely to be categorized as a(n) _____.

Answer 1

Answer: In the context of adaptive strategies, FreeSpirit is most likely to be categorized as a prospector strategy

Explanation:

Prospector strategy definition:

A prospector strategy defines a strategy in which the company expand and innovate new ideas on its product so that it can reach out to the new market avenue.

This requires that the company comes up with new creative and feasible or viable ideas. The company will also need to be flexible in such that it is able to branch out from its usually business or operations, they should be able to try new technological innovations for example which may improve their ideas.

The company above has branched out to sell its product throughout the world and still it keeps searching for new market which means it is flexible and innovative and can be said to be using the prospector strategy due to all the things that they do as mentioned.